{"id":484,"date":"2025-05-01T15:55:22","date_gmt":"2025-05-01T15:55:22","guid":{"rendered":"http:\/\/www.urmodernmystic.com\/?p=484"},"modified":"2025-05-03T14:41:26","modified_gmt":"2025-05-03T14:41:26","slug":"ellie-goulding-launches-mushroom-supplement-brand-everystate","status":"publish","type":"post","link":"http:\/\/www.urmodernmystic.com\/index.php\/2025\/05\/01\/ellie-goulding-launches-mushroom-supplement-brand-everystate\/","title":{"rendered":"Ellie Goulding Launches Mushroom Supplement Brand, Everystate"},"content":{"rendered":"

Ellie Goulding<\/a>, one of the electronic dance music community’s most beloved vocalists, has launched Everystate, a wellness company developing functional mushroom supplements.<\/p>\n

The brand\u2019s first product is a cacao and reishi blend designed to mix with hot water or milk. It\u2019s available as part of a monthly subscription starting at \u00a336, with plans to expand into retail.<\/p>\n

Functional mushrooms have gained traction for their potential to improve focus, mood and skin health, though the market is still relatively nascent in the UK. Everystate is entering a space that has already started to boom in the US, where brands like MudWtr and Four Sigmatic have built large followings.<\/p>\n

Goulding this week announced the launch on social media, noting that the Everystate team has been “working on this for years.”<\/p>\n

\n View the original article<\/a> to see embedded media.<\/strong>\n <\/p>\n

Despite the celebrity connection, Goulding insists the venture is not a superficial endorsement, co-founding the company alongside wellness executive Gemma Feare and\u00a0nutrition\u00a0entrepreneur Jonathan Relph. The chart-topping singer-songwriter also contributed her own capital alongside VC firm Era, among others.<\/p>\n

“I haven\u2019t actually, surprisingly, got involved with that many things in my career,” Goulding told The Sunday Times<\/em><\/a>. “I\u2019ve been so preoccupied with my career and with music… “There hasn\u2019t been anything that\u2019s really been sort of on my level, that\u2019s aligned with me strongly enough for me to really commit to it.”<\/p>\n

She acknowledged that many artists turn to endorsements or brand deals to supplement income from live shows, which has become less reliable as inflationary pressures hike the costs of touring. But for Goulding, who said she’s\u00a0been using similar products “for a long time,”\u00a0it seems personal alignment matters more than short-term profits.<\/p>\n

“Fans can see through something when it\u2019s perhaps not authentic,”\u00a0she added.\u00a0“That\u2019s why you have to really think about what you\u2019re going to take on and whether it\u2019s right for you.”<\/p>\n

You can find out more about Everystate via the company’s\u00a0website<\/a>.<\/p>\n

Follow Ellie Goulding:<\/h2>\n

Instagram: <\/strong>instagram.com\/elliegoulding<\/a>
TikTok:<\/strong> tiktok.com\/@elliegoulding<\/a>
X: <\/strong>x.com\/elliegoulding<\/a>
Facebook: <\/strong>facebook.com\/elliegoulding<\/a>
Spotify: <\/strong>spoti.fi\/3qvpOEG<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ellie Goulding, one of the electronic dance music community’s most beloved vocalists, has launched Everystate, a wellness company developing functional mushroom supplements. The…<\/p>\n","protected":false},"author":1,"featured_media":486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"http:\/\/www.urmodernmystic.com\/index.php\/wp-json\/wp\/v2\/posts\/484"}],"collection":[{"href":"http:\/\/www.urmodernmystic.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.urmodernmystic.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.urmodernmystic.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.urmodernmystic.com\/index.php\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":1,"href":"http:\/\/www.urmodernmystic.com\/index.php\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"predecessor-version":[{"id":485,"href":"http:\/\/www.urmodernmystic.com\/index.php\/wp-json\/wp\/v2\/posts\/484\/revisions\/485"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.urmodernmystic.com\/index.php\/wp-json\/wp\/v2\/media\/486"}],"wp:attachment":[{"href":"http:\/\/www.urmodernmystic.com\/index.php\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.urmodernmystic.com\/index.php\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.urmodernmystic.com\/index.php\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}